One day a few months ago, there was a pop up booth of NoBrand near Shopwise Circuit. They had a lot of these Milk Classic Rice Snacks. I ignored it at first because I saw that big Milk sign. My son and I are sensitive to milk sometimes.
However, every time we went to NoBrand, they had a lot of these on the shelves. My curiosity got the better of me, so I got one.
Packaged in a clean, minimal white pouch, it proudly declares it’s non-fried, contains 56% rice, and that it melts in your mouth. Sounds promising, right? Can I also say that the packaging really got to me? I appreciate good packaging.
So, what’s it like?
Texture-wise, it delivers. These snacks are soft and airy with just the slightest chew. For me, it's a soft crunch. It's satisfyingly crunchy without hurting your jaw. They really do sort of melt on your tongue—no greasiness, no artificial crunch. And since they’re non-fried, you get the satisfaction of a snack without feeling like you’ve coated your stomach in oil.
Flavor-wise, it’s mild. You’ll get hints of cheese, but don’t expect that sharp, bold cheddar flavor, which I really, really like. Think more along the lines of cheese foam or powdered cheese dust—delicate, almost shy. It’s a bit sweet too, which makes sense, since Korean snacks love playing with the sweet-savory balance.
Would I eat it again? If I want something to nibble on while watching a K-drama or writing blog posts? Yes. Would I recommend it to someone looking for a salty, punchy cheese hit? Probably not.
Lady E Tip: This is a good one for kids, or for those days when your palate just wants to take it easy. And since it’s 634 kcal per pack, maybe don’t finish the whole thing in one sitting… unless you're having that kind of day, in which case—no judgment here. Been there, devoured that. 😆 Admittedly, I try really hard to stop myself from eating more than two pieces at a time.
Is it life-changing? No.
Will it satisfy your soft snack craving on a tired afternoon? Absolutely.
Will I buy it again? For my son? Yes. For me? Mostly. 😆
Verdict? 5/5 ⭐
Surprisingly delightful. Soft, crunchy, gently cheesy, and just the right kind of comfort food. It's like a sweet little hug for your taste buds. I expected to take a bite and forget it. Instead, I kept reaching for more. It’s kid-approved, mom-approved, and very Lady E Eats approved.
Not a pantry staple, but definitely worth having every now and then.
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’Til our next shared bite,
Stay cozy. Stay curious. Stay nourished.
LET'S EAT.
With grace, warmth, and a full heart,
Lady E
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